A study of the factors affecting the willingness to engage business-university cooperation

Journal of International Economics and Management

  • Tran Tu Uyen


While developed countries have been aware of the important role and built successful models of business-university cooperation, in Vietnam, this cooperation has not been paid enough attention to and has not yet been implemented. To improve the situation, this study develops a model of factors that affect the businesses willingness to participate in the business- university cooperation of Vietnamese companies. Utilizing data collected from interviews with 58 enterprises and applying the exproratory factor analysis (EFA) and the regression analysis, the study finds that 2 factors, which are the awareness of benefits, and barriers, affect the willingness to participate in business-university cooperation have been found with a regression model. While awareness of benefits promotes the businesses willingness, barriers prevent owners/managers from engaging in such relationships. Based on the research results, some solutions are proposed to enhance the willingness of companies.

Keywords: Business-university cooperation, Regression model